Employer Branding | Recruitment Marketing
Fusion Source Energy was preparing to enter the Australian market as a new renewable energy developer, but had no standalone brand presence.
There was no logo, website, or digital footprint, making it difficult to establish credibility or communicate who they were, what they did, and why they mattered in a competitive local market.
At the same time, North Search had been engaged to support a critical senior leadership hire. Without a clear and credible employer brand, attracting and engaging the right candidates would be significantly more challenging
Attention Seekers Digital partnered with North Search and Fusion Source Energy stakeholders to build a complete brand and digital presence from the ground up.
Across a three-week period, we delivered:
The focus was on creating clarity, credibility, and confidence, at pace.
The work immediately established Fusion Source Energy as a credible and professional entrant to the Australian renewable energy market.
It gave the organisation a clear identity and digital presence, helped candidates quickly understand the opportunity, and significantly enhanced North Search’s ability to attract and engage senior leadership talent.
Most importantly, it provided Fusion Source Energy with a strong foundation to support both immediate hiring needs and future growth.
• Enabled confident candidate engagement for a critical senior leadership hire • Established Fusion Source Energy as a legitimate renewable energy developer
• Enabled confident candidate engagement for a critical senior leadership hire • Established Fusion Source Energy as a legitimate renewable energy developer
