Employer Branding | Recruitment Marketing
Abano Healthcare needed to build awareness and generate qualified applications for its Gap Year Dentist Program in the UK and Ireland, markets where the brand had limited visibility and limited ability to precisely target early-career clinicians.
The program itself was highly compelling. The challenge was ensuring it reached the right dentists, at the right career stage, in the right markets.
Attention Seekers Digital delivered a targeted international recruitment marketing campaign built on insight, precision targeting, and funnel design.
In just four weeks, Abano Healthcare established strong visibility in a new international talent market and generated qualified interest from early-career dentists.
The campaign delivered immediate applications while laying the groundwork for an always-on international attraction strategy.
• 900,000+ impressions in 4 weeks • 82 Apply / EOI clicks • 60% of
all campaign traffic driven to program page • Enhanced brand presence in the UK &
Ireland
• 900,000+ impressions in 4 weeks • 82 Apply / EOI
clicks • 60% of all campaign traffic driven to program page • Enhanced brand presence
in the UK & Ireland
